Located in the heart of Chicago’s “Gold Coast” neighborhood, the former Cedar Hotel has transformed into the Viceroy Hotel. Under the objective of having a provocative design, the architectural distinctive solution evolved from the existing context. The original 4-story brick and terracotta facade of the Cedar Hotel was rebuilt and served as inspiration for a striking new 18-story tower with 180 rooms and suites.The unique image of the Viceroy emerges through the contrast between the character of the new tower and its historic predecessor. Preserving the original 1920s facade honors the past, having a nostalgic appeal to the neighborhood. In contrast, the glass curtain wall of the new hotel tower in a taut, three-dimensional envelope. The “folding” geometry is inspired by the “argyle” pattern found in the historic brick facade. The design solution creates “harmony through contrast in which the old and the new are examples of their specific eras.